WHAT IS CONTENT STRATEGY?

Content strategy is the development, creation, and management of your content. The mission of content strategy is to create meaningful engaging content that attracts target customers. 

 

WHY DO I NEED IT?

The average attention span of a human being is 8 seconds, one second less than a goldfish. Getting and keeping your customers attention is no easy task. Content strategy produces higher quality content. High quality content gets consumed, liked, and shared. It also helps consumers remember your brand & encourages them to engage more personally with the company. 

WHY IS IT IMPORTANT?

Investing in the content strategy process gets you where you want to go quicker, with far better results. Without content strategy you wouldn't know what type of content you need or which content is most effective for achieving the best outcomes. 
 

In this content rich environment, people’s attention is decreasing more than ever. A good content strategy aims at creating a connection between the brand and consumers. This link is created when the content touches the emotional side of the person consuming it, which empowers your brand, making it stand out in front of the competition.

DIGITAL MARKETING

We’ve guided many clients through the content strategy process and we’ll guide you too! If you’re new to digital marketing or just aren’t sure what’s right for your business, book a FREE one hour consultation to understand how content strategy can benefit your brand to gain your target market’s interest!