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Why Ignoring Video Is a HUGE MISS for Your Business

Writer's picture: Darryl Humphrey IIDarryl Humphrey II

Let’s get straight to the point: you're missing a HUGE opportunity if you're not leveraging video for your business online. In a world where people spend hours scrolling through social media, video content reigns supreme as the king of engagement.


If you're still not using it to connect with your audience, you're leaving a massive gap in your content strategy. Video isn't just a passing trend.

92% of mobile video consumers share videos with others, and social video generates 1200% more shares than text and image content combined (Source: WordStream). That’s a serious amount of potential reach you could be tapping into, so why aren’t you?


Being on camera can feel terrifying. The fear of being judged, tripping over your words, or not knowing where to look can hold a lot of people back. But here's the thing: confidence on camera isn’t some magical gift that only a lucky few have. It’s a skill that anyone can develop with the right approach and a little practice.


If you’re ready to make video work for you, here are three practical tips to help you get started and become a pro in no time. Your audience is waiting. Let’s make sure you're ready to deliver!


1. Start Small and Build Confidence


Look, Rome wasn’t built in a day, and neither is confidence on camera. So, don’t dive straight into a 10-minute monologue about your brand’s history. Start small. Record short, informal clips. Maybe it’s a 30-second introduction to a product or a quick thought on a trending topic. Think of it as a casual conversation. You’ll get more comfortable the more you do it.


It’s like anything else in life. You wouldn't expect to ace a marathon after your first jog, right? According to a study by Social Media Examiner, over 54% of marketers say they plan to increase their video usage in 2024. So, you're not alone in wanting to get better at this.

Start simple and build up from there. The more you practice, the more natural it’ll feel.





2. Script the Start, But Keep It Conversational


Now, I know what you're thinking: “Scripts? Won’t I sound like a robot?” Nope, not if you do it right. It’s all about striking a balance. Write down the key points you want to cover, especially for your intro and outro. That way, you won’t find yourself awkwardly staring into the camera, wondering how to start. A roadmap gives you structure, but here’s the secret—it’s okay if you deviate from it a little.


Research from Brainshark shows that nearly 75% of people prefer a conversational tone over something that sounds scripted. So, while having an outline helps, remember to keep it human. Don’t be afraid to pause, stumble, or laugh at yourself—that’s what makes you relatable. And if your audience sees that you’re genuine? Well, they’ll connect with you that much more!




3. Pay Attention to Lighting and Angles


Here's the deal: you could have the best content in the world, but if you’re filming in a dimly lit room with the camera pointed up your nostrils, people may have a hard time taking you seriously. Lighting and angles are everything. If you're filming indoors, try to face a natural light source, like a window. If that's not an option, invest in a soft light or a ring light to get a flattering glow.


Keep your camera at eye level. No one wants to see you looking down at them (unless you're giving a TED Talk). Proper lighting doesn’t just make you look great, it boosts your confidence when you watch the playback.


Feeling like you look good on camera can make you feel even better about speaking on it.



The Bottom Line


Here’s the thing: video content isn’t just a fad—it’s a long-term game-changer for your brand. And every minute you spend hesitating to get on camera is a missed opportunity to build a deeper connection with your audience.


I know the struggle is real, but you can do this. Your story, your message, your brand—it deserves to be seen. And your audience wants to see you, not some polished, perfect version of yourself.


So take that first step. Yeah, it might feel a little awkward. It might feel like you're fumbling through your words. But guess what? That’s part of the journey. Your audience doesn’t need perfection—they just need you. And trust me, that’s more than enough!


Ready to harness the full power of video for your business? At Above The Line Media, we don't just create content—we partner with brands to craft storytelling strategies that build awareness, earn trust, and inspire action. Whether you're looking to elevate your online presence, connect with your audience on a deeper level, or turn your vision into measurable results, we’re here to help you make it happen!


Let’s create videos that not only captivate but drive real growth. Reach out today and let's transform your brand’s story into a powerful, engaging narrative that delivers results!

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